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NEIL SISKIND – Trademark Licensing

Trademark licensing
has many advantages to a licensor. A licensor can maximize the return on brand equity by finding licensees who already have distribution outlets in certain product categories and with certain retailers, while the licensor has the brand equity the licensee needs. Neil Siskind has worked with licensors who own national brands as well as celebrity personalities to evaluate the options available to leverage a trademark or name through licensing.  A licensor needs to thoroughly evaluate a licensee so as to protect the value of a trademark from poor marketing and sales methods.

Trademark licensing is also advantageous to a licensee. A licensee can instantly add brand value to its product mix after years of investment by a licensor. A licensee may have an open distribution channel that can instantly profit from a well-recognized brand. As long as a license is affordable and financially sensible, trademark licensing can be a great option for a business. On the other hand, if upfront fees and excessive royalty rates are called for, it could be a terrible idea.


Neil Siskind helps licensors and licensees determine the best options related to a brand and helps evaluate who the best licensing partners are as well as structure deals that are fair, sensible and profitable. Neil has handled license agreements across different categories of products and under a variety of scenarios related to brand value and distribution tactics.

Call Neil Siskind today to discuss your brand or a brand that is of interest to you. Neil has extensive licensing knowledge, has counseled businesses on hundreds of brand licensing transactions and will review your options and ideas and provide you with invaluable, honest insight into the potential licensing opportunities. Read Neil Siskind’s blog to get some insight on things to consider in your trademark and branding transaction.

Neil Siskind’s Publications:
Brand Advice for Manufacturers: Article

Romney vs. Trump: Does Mitt Romney Respect the Value of Business Branding?
By: Neil Siskind

Neil Siskind, Author of The Complete Guide To The Ways to Manufacture & Sell Your Products©

Neil Siskind’s Complete Guide To The Ways To Manufacture & Sell Your Products©

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Relationships are the key to success in almost every type of business. Manufacturers need relationships with lenders and distributors; distributors need relationships with retailers; service providers need relationships to refer them quality clients; real estate owners need relationships with banks and contractors; restaurants make their money best when they have a variety of “regulars”; retailers analyze their customers’ habits so that they can tailor predictable interactions. In my experience, working with or for total strangers is risky, unfulfilling, and often unproductive. If you want to be in a business of any sort, create good relationships. This is far better a way in business than with marketing that attracts strangers. Strangers don’t care about you. Just read what customers write on Yelp about businesses they’ve patronized where no one really knows each other. There is no bond; no feeling of a duty of decency. Your relationships will help you to achieve, and to know whom to trust.”

-Neil S. Siskind


Neil S. Siskind, Esq.

The Siskind Law Firm
Neil Siskind, Esq. Owner
1385 Broadway
New York, NY 10018
Tel: 646.530.0006
Neil Siskind, Founder & Chairman, The Fatherhood Assignment: